Principal, Marketing Analytics

<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9tp8j-0-0"><span data-offset-key="9tp8j-0-0"><span data-text="true">What Is The Role:</span></span></div> <div class="p" data-block="true" data-editor="61iek" data-offset-key="epmt5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="epmt5-0-0"><span data-offset-key="epmt5-0-0"><span data-text="true">We are looking for a Principal who understands how marketing and sales work collectively to create revenue. You’ll be the architect, the builder, and the link between the business and the systems that serve it. You’ll learn what decisions leaders face, form a point of view on which systems, tools, and products are worth building or buying, and make the case for it with clear reasoning. You’ll also build the data models and analysis that deliver the value.</span></span></div> </div> <div class="p" data-block="true" data-editor="61iek" data-offset-key="a77rj-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="a77rj-0-0"><span data-offset-key="a77rj-0-0"><span data-text="true">You’ll partner with Marketing, Sales, Revenue Operations, Finance, and Data teams, and you’ll mentor senior analysts and engineers.</span></span></div> </div> <div class="p" data-block="true" data-editor="61iek" data-offset-key="fa3e9-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fa3e9-0-0"><span data-offset-key="fa3e9-0-0"><span data-text="true">Your role is to help the business answer where to invest, which accounts to pursue, and what drives revenue.</span></span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="77f0u-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="77f0u-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="77f0u-0-0"><span data-offset-key="77f0u-0-0"><span data-text="true">Meet with business leaders to understand their problems and decisions. Turn them into analyses, recommended actions, and clear requirements for systems and data.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="5ssgd-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5ssgd-0-0"><span data-offset-key="5ssgd-0-0"><span data-text="true">Recommend which systems, tools, and products to prioritize, with a clear point of view and the reasoning behind it.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="79moi-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="79moi-0-0"><span data-offset-key="79moi-0-0"><span data-text="true">Build the business case for each investment: expected value, required resources, and total cost of ownership. Present it to leaders and gain agreement.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="2rhq6-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2rhq6-0-0"><span data-offset-key="2rhq6-0-0"><span data-text="true">Design the overall architecture for marketing and sales measurement, and build the core data models, pipelines, and machine learning datasets, with testing and version control.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="3kdu5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3kdu5-0-0"><span data-offset-key="3kdu5-0-0"><span data-text="true">Build models that show how marketing spend and activity convert to pipeline and revenue, and measure the full customer path from first touch to closed deal.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="7klqs-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7klqs-0-0"><span data-offset-key="7klqs-0-0"><span data-text="true">Define account-based performance measures and apply them with Sales and Marketing.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="5d63u-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5d63u-0-0"><span data-offset-key="5d63u-0-0"><span data-text="true">Combine attribution, incrementality, and mix modeling into one consistent view of what works.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="bn861-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="bn861-0-0"><span data-offset-key="bn861-0-0"><span data-text="true">Build tools that let marketers ask questions in plain language and get trusted answers.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="6f6ke-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6f6ke-0-0"><span data-offset-key="6f6ke-0-0"><span data-text="true">Set standards for metric definitions, data quality, and privacy compliance (GDPR/CCPA), and keep them consistent across Sales, Marketing, and systems teams.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="71s9j-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="71s9j-0-0"><span data-offset-key="71s9j-0-0"><span data-text="true">Plan roadmaps and milestones with Data Engineering, Analytics, and IT.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="4btg4-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4btg4-0-0"><span data-offset-key="4btg4-0-0"><span data-text="true">Mentor senior analysts and engineers.</span></span></div> </li> </ul> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="aqo9p-0-0"><span data-offset-key="aqo9p-0-0"><span data-text="true">What You Bring:</span></span></div> <ul class="public-DraftStyleDefault-ul" data-offset-key="80aam-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="80aam-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="80aam-0-0"><span data-offset-key="80aam-0-0"><span data-text="true">Bachelor’s degree or equivalent in a quantitative or technical field, such as Economics, Statistics, Engineering, or Computer Science.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="evf6l-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="evf6l-0-0"><span data-offset-key="evf6l-0-0"><span data-text="true">10+ years in marketing or GTM analytics at a B2B company.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="271bs-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="271bs-0-0"><span data-offset-key="271bs-0-0"><span data-text="true">Experience designing data and analytics architecture, and recommending which tools and platforms to build, buy, or retire.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="1i0pb-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1i0pb-0-0"><span data-offset-key="1i0pb-0-0"><span data-text="true">Experience building business cases, including cost, value, and total cost of ownership, and influencing senior leaders to reach agreement.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="1622d-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1622d-0-0"><span data-offset-key="1622d-0-0"><span data-text="true">A consultative style. You can uncover business pain points and turn them into analysis plans that lead to decisions.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="ap045-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ap045-0-0"><span data-offset-key="ap045-0-0"><span data-text="true">Funnel economics and performance modeling experience across sales and marketing data.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="1h02s-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1h02s-0-0"><span data-offset-key="1h02s-0-0"><span data-text="true">Experience with account-based strategy, motions, and frameworks, and with marketing lifecycle and deal lifecycle analytics.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="b1fi1-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b1fi1-0-0"><span data-offset-key="b1fi1-0-0"><span data-text="true">Proficient presentation skills, with the ability to explain methods, trade-offs, and results to executives and non-technical teams.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="9oenl-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9oenl-0-0"><span data-offset-key="9oenl-0-0"><span data-text="true">Extensive SQL and dbt (or similar), data modeling, and cloud data warehouse experience, preferably BigQuery.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="9bkvd-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9bkvd-0-0"><span data-offset-key="9bkvd-0-0"><span data-text="true">Python or R skills, with clean, tested code.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="4n1pv-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4n1pv-0-0"><span data-offset-key="4n1pv-0-0"><span data-text="true">Hands-on experience with attribution, incrementality testing, and/or marketing mix modeling, plus applied statistics.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="c5hou-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c5hou-0-0"><span data-offset-key="c5hou-0-0"><span data-text="true">Knowledge of machine learning models, and the ability to help build and use them in production.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="5oktv-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5oktv-0-0"><span data-offset-key="5oktv-0-0"><span data-text="true">Experience mentoring and developing others.</span></span></div> </li> </ul> <div class="p" data-block="true" data-editor="61iek" data-offset-key="ch5vp-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ch5vp-0-0"><span data-offset-key="ch5vp-0-0"><span data-text="true">Bonus Points:</span></span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="4nfil-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="4nfil-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4nfil-0-0"><span data-offset-key="4nfil-0-0"><span data-text="true">Experience with Salesforce, Marketo, or similar GTM systems data.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="9phnt-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9phnt-0-0"><span data-offset-key="9phnt-0-0"><span data-text="true">Experience across PLG, SLG, ABM, and Enterprise sales motions.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="9gi6j-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9gi6j-0-0"><span data-offset-key="9gi6j-0-0"><span data-text="true">Experience building natural language question-and-answer tools for business data.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="61iek" data-offset-key="49onh-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="49onh-0-0"><span data-offset-key="49onh-0-0"><span data-text="true">Privacy-first and cookieless measurement experience.</span></span></div> </li> </ul> <p> </p> <p> </p> <p><span data-offset-key="49onh-0-0"><span data-text="true">#LI-JM5</span></span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-weight: 400;"><br>Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  <br></span></p> <p><span style="font-weight: 400;">The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. </span></p> <p><span style="font-weight: 400;">These ranges represent </span><span style="font-weight: 400;">the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  </span></p> <p><span style="font-weight: 400;">An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.</span></p> <p><span style="font-weight: 400;">Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.</span></p></div><div class="title">The typical starting salary range for this role is:</div><div class="pay-range"><span>$159,800</span><span class="divider">—</span><span>$252,800 USD</span></div></div><div class="pay-input"><div class="title">The typical starting salary range for this role in the select locations listed above is:</div><div class="pay-range"><span>$191,900</span><span class="divider">—</span><span>$303,500 USD</span></div></div></div><div class="content-conclusion"><h2><strong>Additional Information - We Take Care of Our People</strong></h2> <p>As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.</p> <p>We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.</p> <ul> <li>Competitive pay based on the work you do here and not your previous salary</li> <li>Health coverage for you and your family in many locations</li> <li>Ability to craft your calendar with flexible locations and schedules for many roles</li> <li>Generous number of vacation days each year</li> <li>Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service</li> <li>Up to 40 hours each year to use toward volunteer projects you love</li> <li>Embracing parenthood with minimum of 16 weeks of parental leave</li> </ul> <p>Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.</p> <p>We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email <a href="mailto:candidate_accessibility@elastic.co" target="_blank">candidate_accessibility@elastic.co</a><span class="gmail_default">.</span> We will reply to your request within 24 business hours of submission.</p> <p><span style="color: #000000;">Applicants have rights under Federal Employment Laws, view posters linked below:</span> <a href="https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf" target="_blank">Family and Medical Leave Act (FMLA)</a> <span style="color: #000000;">Poster;</span><span style="color: #000000;"> <a href="https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf" target="_blank">Pay Transparency Nondiscrimination Provision</a> Poster; </span><a href="https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppabw.pdf" target="_blank">Employee Polygraph Protection Act (EPPA)</a> <span style="color: #000000;">Poster and <a href="https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf" target="_blank">Know Your Rights</a> (Poster)</span></p> <p><span style="color: #000000;">Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.</span></p> <p>Please see <a href="https://www.elastic.co/legal/applicant-privacy-statement" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.elastic.co/legal/applicant-privacy-statement&source=gmail&ust=1611068262479000&usg=AFQjCNG3orAPk5sJIr9WVm0ZDxYw82c5DA">here</a> for our Privacy Statement.</p></div>