Senior CRM Marketing Manager

Responsibilities: Own CRM channel strategy, including audience, cadence, sequencing, and contact policies. Manage the integrated CRM campaign calendar and prioritise competing initiatives. Lead market-led, educational, and automated campaigns that drive engagement and revenue. Define segmentation, personalisation, and testing strategies across the customer lifecycle. Translate local-market priorities into effective CRM plans. Own campaign measurement, reporting, and optimisation. Partner with CRM Operations and MarTech on delivery, tooling, and data requirements. Requirements: Strong CRM or lifecycle marketing experience in a complex, multi-market organisation. Proven success delivering measurable engagement, revenue, or client-value growth. Expertise in segmentation, personalisation, automation, and experimentation. Strong analytical and campaign performance skills. Excellent stakeholder management and prioritisation abilities. Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation. Financial services or regulated-industry experience is desirable.